Test coming for benefit marketing segmentation.(Brief Article)

Aetna Group Insurance has added a twist to worksite marketing by using new methodologies to aim insurance products toward the most appropriate employee segments.

By working with technology from analytics provider Fair, Isaac and Co. and using an employee population's demographic information, Aetna officials claim they are able to hit the appropriate buyer segments for their products. So far, they plan to use this method, which at press time was expected to be rolled out by May, only to sell group life insurance, disability and long-term care insurance to its 11.5 milli