Newstream.com Digest: Long Term Care Insurance Employee Benefit Study, Game Boy Advance SP...

Business Editors

NEW YORK--(BUSINESS WIRE)--June 9, 2003

Prudential Study Finds Employees Desire Employer Sponsored Access to Long Term Care Insurance

When selecting employee benefits, American workers now rank the importance of long term care insurance equal to that

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The Best Keeps Getting Better -- Newest Game Boy System Passes One Million U.S. Sales

Nintendo of America Inc. is reaffirming the status of its new Game Boy(R) Advance SP as the hottest selling video game system in the United States. More than 1.1 million units of the new self-lit, flip-top portable unit have sold in America less than 10 weeks after its introduction. The new model has sold at a rate of more than 10 per minute, non-stop, since launch.

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ILS Proton Successfully Launches AMC-9 Satellite

A Proton rocket successfully placed the AMC-9 satellite into orbit for Alcatel Space and SES AMERICOM. The launch was conducted by the U.S.-Russian joint venture International Launch Services (ILS).

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Dancer/Choreographer Paula Abdul and Fitness Trainer David Kirsch Kick-off Nationwide Search for the Best Legs in America

Renowned dancer, choreographer, pop singer and American Idol judge Paula Abdul, and David Kirsch, wellness guru and celebrity fitness trainer kicked-off The Gillette Company's Passion Pink Venus "Legs of a Goddess" contest today -- a nationwide search to find the woman with the best legs in America. The contest celebrates the launch of the new Passion Pink Venus razor for women.

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Skyworks Unveils the Industry's First Fully Integrated 802.11b/g Wireless LAN Front-End Module

Skyworks Solutions Inc. (Nasdaq:SWKS), the industry's leading wireless semiconductor company focused on radio frequency (RF) and complete cellular system solutions for mobile communications applications, today introduced the industry's first fully integrated 802.11b/g wireless LAN front-end module. The new SKY65201 significantly reduces the number of components required for building wireless LAN router, access point, PC card and PCI adapter access points.

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Spend Your Cold, Hard Caps at Snapple.com

What do a 'Saved by the Bell' t-shirt, a yellow 1959 Cadillac, and a Nintendo Game Cube(tm) have in common? Just about nothing, except for the fact that these great items plus many, many more are available at Snapple's online Yard Sale. This spring and summer, Snapple has created a Yard Sale promotion that allows you to bid on everything from your very own Snapple bowling ball to a foosball table. Leave your wallets and worries behind, but remember to drink plenty of Snapple -- the only currency accepted at Snapple's Yard Sale are caps!

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Direct Mail Response Figures Rise Significantly

Vertis, a leading provider of technology-based integrated marketing and advertising solutions, today announced the findings of its annual direct marketing survey, which shows consumer response to direct mail has risen by 12 percent in the past two years. The research, which was conducted last month, also reveals that readership of direct marketing material has stayed steady across all demographic groups (see figure 1 for generational breakdown).

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Red Roof Inns Launches New Advertising with the Richards Group

Red Roof Inns is launching its new advertising campaign today. Set to appear on radio and TV, the spots create a more memorable personality for the brand. For the creative delivery, Red Roof Inns once again sought the aid of The Richards Group, Dallas, the lodging chain's agency of record. The new campaign features Red the Bobblehead in his new role as an employee of Red Roof Inns, while highlighting the improvements being made at the brand. The TV spots will break on network TV in select markets.

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Mike Piazza Is Latest To Get His Own Babooshkah(tm)

The hottest new sports collectable is making its way to New York City and its name is Babooshkah(tm)! The "creative factory" of Bensussen Deutsch and Associates (BD&A) that brought America the Bobblehead craze of the last 3 years is bringing the Russian-inspired stacking doll to the June 7 New York Mets' interleague game against the Seattle Mariners. The first 12,000 kids at Saturday's game will receive the Babooshkah(tm) featuring a fan favorite -- Mike Piazza.

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Design/Build Team to Construct Eastern Connecticut State University Student Residences

Perini Building Company Inc., a wholly owned subsidiary of Perini Corporation of Framingham, Mass. (AMEX:PCR), in joint venture with Manafort Brothers Inc. of Plainville, Conn. and in association with ADD Inc, an architecture and interior design firm of Cambridge, Mass., has been selected as the design/builder of three new student residences at Eastern Connecticut State University in Willimantic.

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Genital Herpes Remains a Hidden Epidemic Among Sexually Active Men

It's National Men's Health Week and now is the perfect time to remind people about an epidemic that's still out there. Approximately one in six American men has genital herpes, yet herpes remains an underdiagnosed and undertreated STD. Radio News Feature.

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