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PUBLICATIONS -- SELLING TO THE NHS

The 1990 edition of Selling to the UK Health Service' has just been published. It is described as the result of a major study of the UK National Health Service (NHS) and its procurement system, placing particular emphasis on buyer attitudes and the sales role. The report includes comment on the NHS Review and White Paper, the future role of the Procurement Directorate, and the likely influence of hospital trusts and their contracts with health authorities. In addition, an overview of purchasing trends is given, with suggested marketing and sales strategies and business opportunity

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