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Issue Date:
09/01/2003
In This Issue
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1. Focus on relevance, not variable data
In an era when individuals are bombarded by messages from multiple channels - direct mail, e-mail, wireless, broadcast - businesses are looking for a communication ... (PERIODICAL ARTICLE)
2. Address updating compliance
Are you and your customers in complete compliance with the address updating procedures implemented by the USPS? A better question might be, do you understand ... (PERIODICAL ARTICLE)
3. Technology shifts impact thermography
Ask a dozen people to explain the thermography process and its applications, and it's a good bet you'll get a dozen different answers. Even print ... (PERIODICAL ARTICLE)
4. The theme scene
Generally speaking, a theme or "continuity link" enhances the effect of practically all advertising and media. In direct mail, especially, but also in magazine campaigns ... (PERIODICAL ARTICLE)
5. Graph expo 2003
HEADNOTE Connect with Current Technology IMAGE PHOTOGRAPH 1 Saddle up and get ready for the big show. The printing industry has cinched its belt another ... (PERIODICAL ARTICLE)
6. News briefs
IMAGE ILLUSTRATION 1 Magazine Ad Revenues Up, Pages Slightly Down According to Publishers Information Bureau, total magazine advertising revenue for July 2003 increased 7.9 percent ... (PERIODICAL ARTICLE)
7. Color science and economic reality
As the printing industry slowly recovers from its worst recession in many years, printing companies, associations and other industry groups have been devoting a great ... (PERIODICAL ARTICLE) | |
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1-7 (of 7) related articles
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