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Innovative Marketing

Latest Issue: 04/01/2007

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1. MOTIVATORS OF COLLEGIATE SPORT ATTENDANCE: A COMPARISON ACROSS DEMOGRAPHIC... HEADNOTE Abstract The primary purpose of this study was to identify the motivators for collegiate sport fans across three different sports and to understand demographic ... (PERIODICAL ARTICLE) 2. INNOVATIVE SALES PLANNING AND MANAGEMENT: A FRAMEWORK PROPOSITION HEADNOTE Abstract Sales is a broad and well explored field of research. However, conceptual frameworks for sales planning and management emphasize just one aspect or ... (PERIODICAL ARTICLE) 3. THE BUDDHIST THEORY OF IMPERMANENCE AND MARKETING HEADNOTE Abstract The Buddhist theory of impermanence bears a high level of relevance to the many cyclical theories in marketing and economics. This article attempts ... (PERIODICAL ARTICLE) 4. RELATIONSHIP MARKETING STRATEGIES FOR DOMINANT BRANDS HEADNOTE Abstract One of the benefits of being the first firm to market is the opportunity to establish a dominant position that allows the producer ... (PERIODICAL ARTICLE) 5. THE IMPORTANCE OF OVERCOMING CULTURAL BARRIERS IN ESTABLISHING BRAND NAMES:... HEADNOTE Abstract Considering the importance of cross-cultural competencies in the context of rapid globalisation and the growth of China in the world economy, this paper ... (PERIODICAL ARTICLE) 6. TURKISH CONSUMERS' EVALUATION OF PRODUCTS MADE IN FOREIGN COUNTRIES: THE... HEADNOTE Abstract Country of origin has been identified in the literature as an important cue that might be used by global marketers to influence consumers' ... (PERIODICAL ARTICLE) 7. COUNTRY IMAGE EFFECT ON CUSTOMER LOYALTY MODEL HEADNOTE Abstract Country image is viewed as the overall perception of consumers from a particular country, based on their prior perception of the country's production ... (PERIODICAL ARTICLE)
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