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ADVANSTAR COMM. FORMS ALLIANCE WITH IPNETWORK.COM.

Advans tar Communications (Cleveland, OH) and Wideband, Inc. (New York), co-owners of License! magazine and the "Licensing International Expo," have formed a strategic alliance with IPnetwork.com (New York), an intellectual property and licensing marketplace.

Under terms of the deal,

IPnetwork.com will become the exclusive online licensing partner of License magazine and its trade show while Advanstar will receive an equity interest in IPnetwork.com. Also, the magazine will provide an online daily news feed to IPnetwork.com and the companies will cross-promote each other's products.

License! publisher Richard Ekstract said "the fast-paced licensing industry recognizes that doing business online is the wave of the future. This partnership will enable us to provide instant coverage of licenses newly available and other news that will help our clients get more deals done."

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