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It's All About ME!

Everywhere I turn, the internet is about "Me." My News, My Mail, My Place, My Sports, My Music, My (you fill in the blank).

It's all about "Me" and "My." I now have the power to define my immediate world by surrounding myself with My Favorite people, places, and things, and by excluding everything

else that is not near and dear to Me. And now "My Community" is an idea that is being implemented by top companies in every industry to change the way we all do business. Look around. You'll see My Bank, My Telco, My Utility, My Car, My Gas, My Health! The list grows longer every day.

CONNECTIVITY REVOLUTION

We're talking about a veritable connectivity revolution. Oracle understands that the internet is driving significant socio-technical change in the way we as individuals interact with each other, as well as in the way we do business. The creation of "My Communities" is made possible by new forms of information connectivity. Simply put, information connectivity offers a more flexible way of interacting online. Oracle's self-service applications allow users to exercise their new flexibility to make choices about how and with whom they will relate.

Personal sites like My Shopping let me create a "wish list" of items I want. My News filters what I read so I can follow topics that interest Me more easily. My Music site remembers that I love the blues and hate New Age. Users are placing their trust in this phenomenon as well as demanding more personal insight and less generic information.

It's no longer just a vision. The same connectivity technology that lets Me post My Videos on popular sites is available to give your business a bigger, better picture of Me. This translates into more opportunities for you to sell Me your products and services.

Companies that successfully harness information connectivity and apply it appropriately will outperform those who don't. Information online! Oracle has created the world's premier self-service connectivity platform-one that can access and integrate enterprise information to provide actionable, real-time insight into your relationship with your customers. Serving more than 120 million active online users from individual consumers to the world's largest corporate entities, Oracle has demonstrated unsurpassed performance, reliability, scalability, and security for our customers' online presence.

Every minute of every day, individuals from inside and outside the organization can access pertinent personal information in a way that improves the quality of their interactions with each other. Better quality interactions mean improved customer satisfaction and loyalty.

For the first time, businesses can enjoy true information connectivity. Real-time sharing of detailed customer data between functional areas enables businesses to collaborate and pool all their resources to create richer, more meaningful interactions with their customers, as well as with suppliers, employees, and other stakeholders. By connecting on a deeper level by leveraging Oracle technology, companies have a chance to build stronger, longer lasting relationships with all members of their community.

True information connectivity lets Me select which of your products or services are important to My World, and gives Me control over My Relationship with your organization. And through this new-found connectivity, different departments and work groups within your organization, regardless of their locations, can interact more efficiently with each other on behalf of your customers.

"I'M SORRY, I DON'T HAVE THAT INFORMATION." OR "PLEASE HOLD WHILE I TRANSFER YOU."

How many customers have been put through these and many other types of poor customer interactions after investing time either on the phone, in the mail, or online? Has your company lost customers and sales because your call center representative couldn't answer a simple customer question? Well, you don't have to lose any more.

Your customers have come to expect and even seek out interaction on the web. Companies that don't successfully connect with their customers will lose them to competitors who are able to create this new type of rich, highly personalized interaction.

BETTER PERFORMANCE THROUGH BETTER INFORMATION

Improving business performance starts with satisfying customer expectations. The Oracle solution suite helps business exceed those expectations by unifying legacy solutions and software from CRM, EBPP, ERP, Call Center, BI, Data Warehouses and more into one seamless experience. A sophisticated combination of software and tools integrates all available customer information and operational data into a single, real-time knowledge base with the power of e-commerce. Every piece of available customer data is at your fingertips to give you a clear picture of Me, My World, My Needs and My Desires.

Of course, no one will ever be more important than Me. Once customers realize that they can be the center of the universe, they'll never go back to accepting standardized treatment.

WHY CHOOSE ORACLE?

Oracle's self-service solutions enable companies to empower their business and customers to manage their relationships online and achieve the My World connection that they seek. With over 120 million active, online users, Oracle has demonstrated results in meeting YOUR CUSTOMER'S needs while providing a flexible, scalable solution to meet YOUR needs.

Oracle's mission for self-service solutions is to focus on what preserves and grows your customers' relationships. For consumers, that would include among other things invoice management, relationship based analytics, an online store front, payment processing, and service transactions. The goal is to provide the "sticky content" to create My World within your portal in a presentable format so your customers always come back for more.

To grow the relationship, Oracle focuses on providing you customer intelligence to make informed decisions about your customers so that you can then take action on a real-time basis. These actions are delivered to your customers' online account where they visit on a regular basis. For your business customers, preserving the relationship extends functionality by enabling businesses to manage their organization online, in the way they view their business, not how it is setup within your internal systems. This streamlines the workfiow, approval, and payment processes for your customer to manage their relationship with you.

The My World solution from Oracle delivers immediate, measurable results in call center deflection, reduced mailing and postage costs, streamlined payment processing, enhanced marketing effectiveness, and improved customer acquisition and retention. These factors result in Oracle delivering three to five times the ROI of competing solutions in the industry.

THE ORACLE SELF-SERVICE "MY WORLD" ADVANTAGE

Proven solutions. Most Complete Multi-Channel Footprint. Highest ROI. Happy Customers. To learn more about how your company can benefit from the "My World" revolution, visit our website at www.oracle.com/goto/self-service/index.html and register for an exclusive white paper further detailing Oracles solution.

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