Journals By Industry - Infomercials

Up to now, Vermont has been famous for producing wood stoves, thick woolens, gourmet foods and maple syrup. But television infomercials? PajamaJeans? Wonder Hangers? Twin Draft Guard? Meatball Magic? Yes, things are changing...

HEADNOTE COMMENTARY With 300-plus direct response TV campaigns under our belt and more than 15 years of experience in online customer acquisition, I believe there's nothing more important than wrapping one's head around...

We've all heard the old saying, "You can't go home again." But when it comes to customer service, "You can't leave home" either. Popular Netflix just experienced a "perfect storm," proving how easily...

HEADNOTE CASE STUDY Hampton Direct, a direct marketer with previous direct response TV (DRTV) successes with the Total Pillow and the Wonder Hanger, faced a challenge with its PajamaJeans. Apparel is tricky to...

Positec Tool Corp. has always been ready for its close-up. After all, it raised awareness of its products through 30-minute infomercials that starred well-known home-improvement gurus. Eventually the home, lawn and garden tools...

DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/96f201/encyclopedia_of_in) has announced the addition of Elsevier Science and Technology's new book "Encyclopedia of International Media and Communications, Four-Volume Set" to their offering. Everyone agrees that we're living...

"Tapeless" Deployment Creates Significant Efficiencies for Broadcasters in Real-Time Editing, Customization, Content Delivery and Time-to-Air DALLAS -- DG (NASDAQ: DGIT), a leading provider of digital media solutions and technology to the advertising, entertainment...

It's time to roll out the old tried-and-true glass metaphor--so, what do you think, half-full or half-empty? Who could forgive mortgage executives today for seeing the glass as pretty devoid of liquid? But...

It's time to roll out the old tried-and-true glass metaphor - so, what do you think, half-full or half-empty? Who could forgive mortgage executives today for seeing the glass as pretty devoid of...

An economical answer to serious consumer-debt problems is now being offered by the Old Forge-based KPWS general practice law firm. Principals in the firm include attorneys Heather Woodruff, Eugene Kelley, Timothy Polishan, Patrick...

Exposure director Kevin Denholm has shot some of NZ's most iconic commercials - including the legendary Mitre 10 Sandpit, which has featured in AdMedia's Top 10 virtually every month since November 2008, more...

HEADNOTE MYTHS What are the SCARIEST ones you've heard about lubrication? Several were actually amusing. One reader said his car dealer claimed that changing engine oil brands voided the manufacturer's warranty. Another heard...

Palm Springs Women in Film and Television (PSWIFT) will host its 1st Annual Film & Television Industry Summit: "Where are we growing?" on November 9. According to event chairpersons Leanna Bonamici and Patti...

To paint a picture of Holyoke's possible uture, Baer Tierkel egan with some lack-and-white images from its past. Speaking at this month's Idea Mill conference, a gathering of high-tech entrepreneurs and others invested...

Set It and Forget It! But Wait, There's More O Now It's "Fly or Fail!" LOS ANGELES -- Spivak Management announces Informercial Icon Ron Popeil's new move from TV to social marketing. Eric...

Ninja[R] Kitchen System Infomercial Wins People's Choice Award and is Named Best Housewares Long Form Infomercial NEWTON, Mass. -- Euro-Pro Operating LLC, a Boston-based developer and marketer of innovative, high quality consumer products...

- Renowned intimates designer and entrepreneur receives recognition nod from the retailing industry - NEW YORK -- Rhonda Shear's moxie has once again brought her into the spotlight and last night the designer...

Little Giant Xtreme[TM] Multi-Use Ladder Infomercial Airs Nationally SPRINGVILLE, Utah -- The new Little Giant Xtreme[TM] multi-use ladder - the safest, strongest and most versatile ladder in the world - is now available...

Dir: Jon Shenk. US. 2011 110mins A country is threatened with disappearance as the level of the Indian Ocean rises, with no sign of receding. If the charismatic leader of this island land...