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COMMUNICATION EFFECTIVENESS IN PUBLIC HEALTH: A SYMPOSIUM

By Wise, Kurt
Publication: Journal of Health and Human Services Administration
Date: Friday, July 1 2005

INTRODUCTION TO THE SYMPOSIUM

This symposium concerns communication effectiveness in public health. For quite some time, I have been troubled that public health effectiveness scholarship has focused on effectiveness at the programmatic level as opposed to the institutional level. There is no

question research centered on effectiveness measured at the programmatic level is important. But in my view, leaders, practitioners, educators, and researchers in the public health and communication arenas must examine effectiveness from a broader perspective-an institutional perspective.

In the pages that follow, various authors offer a wide variety of views surrounding this central issue. The first three articles, "Assessing Communications Effectiveness in Meeting Corporate Goals of Public Health Organizations" by Gordon D. Brown, Kenneth D. Bopp, and Suzanne Austin Boren, "Communication Between Public Health Agencies and Their External Stakeholders" by Beaufort B. Longest, Jr. and Wesley M. Rohrer, and "Public Relations Effectiveness in Public Health Institutions" by Jeffrey K. Springston and Ruth Ann Weaver Lariscy, examine effectiveness questions from broad perspectives.

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PUBLIC RELATIONS EFFECTIVENESS IN PUBLIC HEALTH INSTITUTIONS

HEADNOTE ABSTRACT This article explores public relations effectiveness in public health institutions. First, the two major elements that comprise public relations effectiveness are discussed: reputation ......

ASSESSING COMMUNICATIONS EFFECTIVENESS IN MEETING CORPORATE GOALS OF PUBLIC HEALTH...

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EVALUATING PUBLIC RELATIONS EFFECTIVENESS IN A HEALTH CARE SETTING: THE IDENTIFICATION OF...

HEADNOTE ABSTRACT The practice of public relations has experienced tremendous growth and evolution over the past 25 years, especially in the area of medical public ......

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COMMUNICATION EFFECTIVENESS IN PUBLIC HEALTH: A SYMPOSIUM

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