Daniel Lalonde Appointed President & CEO of Louis Vuitton, N.A.

NEW YORK -- LVMH MoE1/2t Hennessy Louis Vuitton ("LVMH"), the world's leading luxury products group, today announced that Daniel A. Lalonde has been appointed President and Chief Executive Officer of Louis Vuitton North America, effective January 1, 2007. Mr. Lalonde currently serves as the President

Philippe Schaus, Senior Vice President, International of Louis Vuitton, said, "Daniel Lalonde is a highly skilled luxury brand executive. This is evident in the rapid growth and success of LVMH's Watch & Jewelry division in the North American market, notably the TAG Heuer brand, under his leadership. We look forward to welcoming Daniel to Louis Vuitton and know he will achieve continued success in his new position."

Mr. Lalonde assumed his current position at LVMH Watch & Jewelry N.A. in April 2002. Before joining LVMH, he served as Chief Operating Officer of Nestle Nespresso S.A. and prior to that President of Nestle Nespresso Inc. in New York. Mr. Lalonde holds an M.B.A. from INSEAD (France) and a Bachelor's degree in Mathematics from the University of Waterloo (Canada).

In his new position at Louis Vuitton, Mr. Lalonde succeeds Jean-Marc Gallot, who was appointed President, Europe of Louis Vuitton earlier this year. Philip Corne, Louis Vuitton's President in Australia and New Zealand, has served as Acting President & CEO of Louis Vuitton N.A. since Mr. Gallot's departure and will continue to do so until Mr. Lalonde's arrival.

About LVMH

LVMH MoE1/2t Hennessy Louis Vuitton is the world's leading luxury goods group. The Group is represented in Wines and Spirits by a portfolio of brands that includes MoE1/2t & Chandon, Dom Perignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Chateau d'Yquem, Chandon Estates, Hennessy, Glenmorangie, Belvedere and Chopin. Its Fashion and Leather Goods division includes Louis Vuitton, the world's leading luxury brand, as well as Celine, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Donna Karan, Marc Jacobs, Berluti, StefanoBi as well as eLUXURY, the authoritative online source for luxury goods on the Internet. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Perfumes Loewe as well as other promising cosmetic companies (Benefit Cosmetics, Make Up For Ever, Acqua di Parma and Fresh). LVMH is also active in selective retailing through DFS, Sephora in Europe and the United States, Le Bon Marche and La Samaritaine. LVMH's Watches and Jewelry division comprises TAG Heuer, Chaumet, Christian Dior Watches, Zenith, Fred, the prestigious Italian writing instruments company of OMAS and De Beers LV, a joint venture created with the world's leading diamond group.