COMPUTER RESELLERS.

Ranked by 1999 L.A. County revenues

EXECUTIVE SUMMARY

ALL the companies on the list sell computers and computer equipment, but that's just one of many things they do. Many also offer system integration, Web design, training, support and maintenance, plus other computer-related

The robust economy throughout 1999 is responsible for all but three of the top 15 companies on this year's list showing sizable gains in revenues. In fact, their combined revenues were 27 percent higher in 1999 than the combined revenues of the same 15 companies in 1998.

Smaller computer reseller companies continue to be absorbed by the larger ones simply because "you have to be big to offer the best prices," said Dan DeVries, executive vice president of PCMall. That's one of the reasons PCMa11 now offers over 100,000 products.

THE PACESETTER

PC MALL INC.

TORRANCE based PCMall, which is in the process of officially changing its name to IdeaMall, resells computer hardware and software products from the likes of IBM, Compaq, Toshiba, Apple and Cisco, plus office supplies and equipment. The products are sold via the Internet, telemarketing and catalogues.

PCMall is also getting into the Internet consulting business. Once the service is running, fledgling companies will be able to learn how to do such things as setup a 401(k) plan, and find legal, marketing, advertising, and travel advice, according to Executive Vice President Dan DeVries.

While PCMall once conducted all of its business by phone, the Internet has changed that. Online sales represent the fastest-growing part of its business, resulting in 27 percent of all fourth-quarter revenues, and will be the focus of PCMall's continued growth, along with telemarketing to businesses, DeVries said. The company reported a 13 percent increase in revenues in L.A. County last year, going from $540 million in 1998 to $610 million.

In 1995, the company moved its distribution center from Torrance to Memphis, Tenn., because officials wanted to be closer to the Federal Express hub, DeVries said.

Rank Company                                 Revenues
     * name                          (L.A. Co. [1]/companywide
     * address                                * 1999
                                              * 1998
                                            (millions)
   1 PC Mall Inc. [2]                     $610.6/$731.96
     2555 W. 190th st.                    $501.04/$642.01
     Torrance 90504
   2 MicroAge Technology Services LL        191.8/1,900
     8120 Balboa Blvd.                      88.5/1,800
     Van Nuys 91406
   3 Wareforce Inc.                           110/145
     2361 Rosecrans Ave., Suite 155        100.32/132.56
     El Segundo 90245
   4 West Technology Inc.                   67.92/75.46
     3446 Fletcher Ave.                     50.82/53.25
     El Monte 91731
   5 GST [3]                                   54/66
     17707 Valley View Blvd.                   50/64
     Cerritos 90703
   6 Avus Systems & Peripherals Inc.         52.5/57.9
     14415  Don Julian Road                  51.3/51.8
     City of Industry 91746
   7 Avnet Computer                          50/6,300
     19191 S. Vermont Ave. Suite 800         43/5,900
     Torrance 90502
   8 Wesco Computers Corp.                     39/39
     42 N. Madison Ave.                        31/31
     Pasadena 91101
   9 PC Club                                31.72/70.08
     18537 E. Gale Ave., Suite B               NA/NA
     City of Industry 91748
  10 Data Systems West                       24.5/27.5
     6110 Variel Ave., Second floor          17.5/18.5
     Woodland Hills 91637
  11 OnLine Connecting Point                   23/61
     600 Corporate Point, Suite 100            34/67
     Culvey City 90230
  12 Microcomp Enterprises Inc.              18.1/18.1
     3467 Ocean View Blvd.                     18/18
     Glendale 91208
  13 Computer Supply Supermarket             16.3/16.3
     12037 Wilshire Blvd.                    18.7/18.7
     Los Angeles 90025
  14 KIS Computer Center                    15.28/15.28
     11805 E. Telegraph Road                 12.1/12.1
     Santa Fe Springs 90670
  15 Mikon Computer Systems Inc.               12/12
     2461 W. 205th St., Suite B-103          15.7/15.7
     Torrance 90501
Rank                      Services
                       (partial list)
   1                 computer reseller
   2         technology deployment, e-business,
           selective outsourcing (installations,
             help desk), professional services
   3    info tech solutions for hardware, software,
         technical services & staffing, networking,
              e-commerce & intranet solutions
   4       computer reseller, services, network,
              peripherals & accessories, MCSP,
               Novell Gold Partner, CSN, SBT
   5         custom system configuration, net-
            work design & integration, computer
                   maintenance & Support
   6        distribution of computer hardware &
            software product, system integration
   7   enterprise & departmental computng, enterprise
       resource planning, network integration, custom
       assembly & CEM, financial & technical services
   8    systems integration, hardware/software pro-
             currement, installation & support
   9     in house upgrade & repair, PC Club Academy
            (build your own PC class), team 2000
        (resellers referral program), PC clubnet ISP
  10 consulting, integration, design, support, hosting,
     intranet & applications dev., connectivity, infra-
      structure re-engineering, migration, e-commerce
  11            network consulting, design,
           implementation & maintenance, project
               management, technical staffing
  12           computer hardware, software &
                    peripherals, service
  13       computer reseller, systems integrator,
              authorized service provider for
                  Compaq & Hewlett Packard
  14        computer sales & repair, Web design,
               network design & installation,
                 authorized service centers
  15          records management - enterprise,
                storage & systems management
Rank                 Products                      Profile
                  (partial list)                * headquarters
                                              * year established
                                                 * locations
                                               (L.A./firmwide)
   1   over 670K PC/Mac hardware, software         Torrance
               peripheral products                   1987
                                                     2/6
   2 Compaq, IBM, Apple, HP, Microsoft, Dell        Tempe
          Xerox, Cisco, Cabletron, sony              1985
                                                    2/40+
   3      Microsoft, Compaq, HP, Adobe,           El Segundo
          IBM, Apple, Viewsonic, Cisco,              1985
                   Sony, Xircom                      4/16
   4  Sony, Sceptre, Viewsonic, IBM, Epson,        El Monte
     HP, Intel, AMD, Microsoft, Creative Labs        1991
                                                     5/9
   5 IBM compatibles, Compaq, HP, IBM, Apple,      Cerritos
          Cisco, 3Com, Microsoft, Novell             1984
                                                     1/4
   6   Sony, Samsung, Toshiba, Cybervision,    City of Industry
            FIC, Panasonic, Tripplite                1991
                                                     1/3
   7          IBM, Compaq, HP, JDE,                Phoenix
             Cabletron, Storage Tek,                 1998
              Cisco Systems, Oracle                 2/117
   8    Toshiba, IBM, Sony, Compaq, 3Com,          Pasadena
                  Cisco, Novell                      1995
                                                     2/2
   9   Empower desktop, notebook & servers/    City of Industry
         computer hardware & accessories/            1991
       Intel, AMP, IBM, Toshiba, Viewsonics          8/23
  10       Sun Microsystems, Cisco, HP,        Woodlands Hills
        Compaq, Microsoft, Novell, Oracle,           1971
        Axnet, Extreme Networks, Netscape            1/2
  11     Compaq, Cisco, HP, IBM, Toshiba            Irvine
        Microsoft, Computer Assoc., Novell           1993
                                                     1/4
  12        IBM, Compaq, HP, Dell, AST             Glendale
                  Epson, Okidata                     1984
                                                     1/1
  13         HP, Compaq, IBM, Toshiba            Los Angeles
                                                     1983
                                                     1/1
  14     Apple, IBM, HP, Compaq, Toshiba,      Santa Fe Springs
          Novell, Microsoft, NEC,Lexmark             1985
                                                     1/1
  15        Compaq, Cisco, BMC Patrol,             Torrance
            Reckfind, Microsoft, Unix                1986
                                                     1/2
Rank   Marketing    Top Local Executive
        Contact     * name
                    * title
                    * phone
   1  Dan Devires   Frank Khulusi
                    chairman/ceo
   2 Kristi Tolman  Mitch Roth
                    general manager
                    (818) 464-4500
   3 Marcia Mazria  Orie Rechtman
                    chairman/ceo
                    (310) 725-5555
   4    Terry Sy    Winson Liang
                    president
                    (626) 279-1356
   5     Tracie     Stephen Monteros
       Persinger    general manager
                    (714) 739-0106
   6   Simon Lee    Calvin Lam
                    president
                    (626_ 333-3833
   7 Brenda Thoren  Carol Kinney
                    Western area v.p.
                    (310) 787-4100
   8   James Han    Jim K. Koo
                    president
                    (626) 585-8198
   9 Robert Graham  Jackson Lan
                    president
                    (626) 839-8080
  10    Michael     Frank. J. Mogavero
        Mogavero    president/ceo
                    (818) 853-9800
  11 Ron Longfellow Jeff Tietzer
                    president
                    (310) 337-9800
  12     Zvart      Ellen Abkar
       Avanessian   account executive
                    (818) 249-2222
  13 Steve Seltzer  Sandra Seltzer
                    president
                    (310) 473-9550
  14  Richard Chan  Richard Chan
                    president
                    (562) 942-0338
  15  Lisa Person   Irene Griffiths
                    ceo
                    (310) 782-3939

NA - not available

(1.)Revenues from computer reseller operations in L.A. County.

(2.)Formerly Creative Computers.

(3.)Formerly GST/MicroCity

The information on this list was supplied by representatives of the companies themselves. Companies are ranked by 1999 revenues from LA. County reseller operations. The survey was completed during the week of March 6, 2000.