Our New-Product Plan: Keep Out
Involving customers and others is a pain. So is worrying about manufacturability and marketing.
For those of you whoVe forgotten how much hassle real innovation can be, here's a quick review of our much easier
I'VE BEEN HEARING A LOT OF PRATTLE INSIDE THE company lately about the importance of new products, how they're the lifeblood of our future, blah blah blah. This is usually followed by hand-wringing and boo-hooing about how hard it is to coordinate a product launch along with a sackful of clichs about herding cats or three-legged stools and, eventually, a suggestion that we overhaul our innovation processes.
Let me be clear: There will be NO changes-at least on my watch-in how we develop new products. As your CEO, I firmly believe that we know as much as anyone in our industry about managing innovation, and we will stay the course with our patented five-step Full-involvement Launch & Operational Product Staging (FLOPS) methodology. For those of you who've forgotten how much hassle real innovation can be, here's a quick review of our much easier FLOPS process:
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