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Memorable Messages and Newcomer Socialization

By Barge, J Kevin
Publication: Western Journal of Communication
Date: Thursday, July 1 2004
HEADNOTE

A discursive approach to socialization focuses our attention on the way discourse organizes the individual-organizational relationship. The present study employs the concept of memorable messages as a way for exploring the discourse

associated with organizational entry. Three results emerged from the data: (1) the discourse associated with the socialization of newcomers emphasizes simultaneously fitting into existing organizational patterns while developing individual abilities; (2) informal face-to-face communication is important when constructing individual-organizational relationships; and (3) there is a positive bias in the socialization discourse associated with organizational entry. Implications for future research in organizational entry from a discursive approach are highlighted.

Key words', discourse, memorable messages, socialization tactics, organizational entry

MOST ORGANIZATIONAL socialization theorists and researchers agree that the entry point, or what is typically referred to as the encounter stage, is a key moment for people as they construct their relationship with an organization (Hess, 1993; Jablin, 1987; Miller & Kramer, 1999; Porter, Lawler, & Hackman, 1975). The encounter stage represents the initial point of entry into the new organization where newcomers may begin perceiving discrepancies between their preconceptions of the organization, and actual job demands and other organizational realities (Nicholson & Arnold, 1991). Research exploring the encounter stage has typically overemphasized the organization's role in constructing the individual-organizational relationship at the expense of studying both macro-level ideological influences and marginalized jobs that do not fit within the traditional definition of working for an organization (Clair, 1996).

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