TRAINING FOCUS: INCRETE

Editor's note: Training and education are an important part of making your business run better, which is why we're adding this new section on that topic to the magazine. Each issue will focus on different educational opportunities available for concrete contractors. This month, we take a look at Increte's

Increte's two-day flatwork seminar offers a good opportunity for contractors to learn what the company has to otter, but manages to avoid the hard sell that plagues some company-sponsored training opportunities.

The first day features a few hours on marketing and business information. This is key because business management is an area too many suppliers ignore in their training. Increte gives detailed pricing information for each package they offer, and shows exactly how much business you need to do to make it work for your company. More importantly, they offer support through advertising and other marketing ideas. Good marketing, more so than in any other segment of the concrete industry, is what sets the successful decorative concrete contractors apart from their competitors.