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Sales and Marketing for Decorative Concrete 101

By Harris, Bob
Publication: Concrete Concepts
Date: Sunday, January 1 2006
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With the popularity and growing demand for decorative concrete many contractors believe their work will sell itself with little if any promotions. The reality is that in many instances, contractors fewer

credentials, but more marketing ability have greater success obtaining new customers.

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Indoor showrooms and outdoor displays should be a key part of any decorative concrete contractor's marketing efforts. At right is a showroom floor at the Decorative Concrete Institute. Below, outdoor displays at L.L. Geans Construction, Mishawaka, Ind.

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Indoor showrooms and outdoor displays should be a key part of any decorative concrete contractor's marketing efforts. At right is a showroom floor at the Decorative Concrete Institute. Below, outdoor displays at L.L. Geans Construction, Mishawaka, Ind.

In addition, make sure to read these articles:

  • The importance of training
    • There are a lot of worried decorative concrete contractors there, While many still think of it as a niche market, decorative concrete has hit the ......
  • INDUSTRY CALENDAR
    • Jan. 17 - 21 World of Concrete Las Vegas Convention Center (888) 562-4962 www.worldofconcrete.com Feb. 15 - 18 Getting Started in Decorative Concrete Decorative Concrete ......
  • New book on interior floor stain.
    • Bob Harris, president of the Decorative Concrete Institute, has written Bob Harris' Guide to Stained Concrete Interior Floors, which will debut at the 2004 World ......
  • Decorative nail gun.
    • Willis Manufacturing Inc. This color flyer features the No. 52 or 1052 decorative nail systems, which feature adjustable driving power for various hardwoods and pneumatic ......
  • Decorative cut saw.
    • The X150D decorative Prowler saw is designed specifically for the contractor who is seeking a no-hassle way to make decorative cuts. The tool is also ......
  • URETHANE-BASED DECORATIVE FILM
    • Dorrie LG, a urethane-based lowgloss (<10) decorative film, is designed for use as a cap layer for decorating extruded EPDM and TPEs, such as window ......
  • Decorative surface substrate.
    • Applied Extrusion Technologies. AET introduces SynDECOR, an application-engineered substrate for decorative surfaces. ACT says SynDECOR eliminates issues of creep or shrinking, and it is designed ......
  • Decorative purchase.
    • Lafarge Peintures, the French paint arm of the building materials group Materis, has bought the French decorative paints company RM Distribution for an undisclosed sum....
  • Decorative acquisition.
    • Akzo Nobel Decorative Coatings is to acquire Timpe & Mock, the second largest decorative paint wholesaler in Germany. Employing around 400 people in 20 outlets ......
  • Getting into decorative.
    • Q. am a concrete contractor with no experience in decorative concrete work. How can I get involved in this industry without assuming too much risk?...
  • Decorative stencil designs.
    • Modello Designs' Masking Patterns make decorative concrete a lot more decorative with increased color, pattern, and texture options. The adhesive-backed, vinyl stencils can be combined ......
  • Decorative flashing serves exposed applications.
    • Shield HP flashing features 7-ounce copper laminated on one side for tensile strength and galvanic isolation. It's tough enough for exposed applications, while leaving the ......
  • Decorative designs for concrete panels.
    • Retard-A-Brick is a patent-pending process that imparts decorative concrete designs on both the surface and the underside of precast and tilt-up concrete panels. A stencil ......
  • Decorative formliners from Grace
    • IMAGE PHOTOGRAPH 1 Grace Construction Products have launched the Fieri AGP Formliners range in the UK. This selection provides the architect with the opportunity to ......
  • Decorative overlay.
    • CDM Decor Papers Inc. CDM introduces AquaSeal. According to the company, AquaSeal combines the benefits of paper and vinyl and is resistant to water. Also, ......
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