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SofTECH Expert Panel Discussion on Making Connections: Online Social Networks for Business or...

SAN RAFAEL, Calif. -- SofTECH will feature an expert panel to discuss Online Social Networks. As societies grow larger and more complex, sometimes the best capital is social capital, or "who you know." By expanding your circle of acquaintances, you improve your chances of finding the best fit for

your talents, contributing to the success of a project, or identifying the firm that needs your product and reaching the decision maker.

Today's Social Networks provide online tools, but you need to understand there are right ways and wrong ways to use these tools. Just about everyone who has browsed the Internet has run across social networking sites. They come in all flavors, but the underlying concept is simultaneously controlling information while facilitating access to those people you wish to know, or who wish to know you.

Our panel consists of thought leaders and representatives of some of today's most exciting sites. They will show us what we can accomplish, and will provide their opinions on how to get the most out of those sites. Online social networks emulate word of mouth recommendations, and provide insight into people's actual professional and personal reputations. By leveraging this concept, online social networks offer people opportunities to find these connections through centralized mappings of known social networks.

Businesses can leverage these online social networks to find potential clients, partners, venture capitalists. Co-workers can find out where their colleagues have moved and developed in the industry. Alumni can find former classmates, who may very well become tomorrow's colleagues, clients, and business partners. Social Networking on the Internet extends one's professional and personal social network. If you are serious about promoting your business or career, you should attend this meeting.

Panelists:

Robert M. Karr
CEO/Founder of Link Silicon Valley
LinkSV.com

Kay Luo
Director of Corporate Communications
LinkedIn
LinkedIn.com

Producer:

Charles Pai
Business Analyst and Project Manager
EC Wise, Inc.

Program Director:

Mark Ginnebaugh
Softech Program Director
designmind.com

About SofTECH

SofTECH is a non-profit trade organization committed to fostering communication and cooperation for business and technology professionals in Northern California's Marin and Sonoma counties. Its goal is to identify and showcase technology leaders and support the technology user community. SofTECH develops programs and provides meaningful networking opportunities for its members. Please visit our Web site at: www.softech.org

Date: Wednesday, October 25, 2006

Location

Autodesk, Inc.
111 McInnis Parkway
San Rafael, CA 94903

Agenda

6:30 PM-7:15 PM Registration/Networking
7:15 PM-8:30 PM Panel Discussion and Questions

Registration Cost

Free to SofTECH members
$15 Non-members - (Acteva Prepay only)
$20 Non-members (if you pay at the door);
$10 Institutional/Student
Sign up for a Trial or Full Membership to SofTECH at:
http://www.softech.org/site/

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