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Pressure will increase as owners face issues of retirement, recruiting/retention and profit...

CPA firms are under attack, say consultants at MANAGEMENT SUMMIT, sold out for the sixth consecutive year. Those who profit, perhaps survive, will be those who react to pressures strategically rather by the seat of their pants. Sam Allred warns of a mass exodus of senior partners and calls for stronger

firm cultures. Profits will decrease, says Robert Gallagher, if firms don't install specific policies. He predicts: "CEO and COO positions will be prevalent in CPA firms with $5 million or more revenue."

Helping accountants deal with hot issues, five of the profession's leading practitioners and consultants forecast trends and strategies at the llth annual MANAGEMENT SUMMIT in Las Vegas. Each forecaster - Allan Koltin, Jay Nisberg, Roman Kepczyk, Gallagher and Allred - arrived at his predictions independently. Primary themes are quality of service, consolidation, technology, marketing, leadership and human resources.

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