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Rebounding economy renews interest in lifestyle benefits.

By Brown, Steve
Publication: Employee Benefit News
Date: Wednesday, September 1 2004

A busy physician gets his car detailed and has his laundry picked up while he's in the operating room. Each pay period, a working mom inches one step closer to a dream cruise vacation without having to lift a finger. A line worker in a distribution warehouse just got a state-of-the-art computer system without having to plunge into debt.

What's it all add up to? Have we time-warped back to the dot-com boom days of the late 1990s, with their company cruises and in-office masseurs?

Actually, it's all about keeping workers happy and bringing new employees in. As

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