Volume Exceeds 6,000 Calls Placed Per Day to Medical Practices, Hospitals and Pharmacies

IRVINE, Calif. -- In an effort to meet increased demand for their primary and custom healthcare information research, SK&A Information Services, Inc. announced today they have built out capacity at their in-house research center to accommodate additional call volume. The plan is to increase the current research associate staff of 50 personnel by an additional 30% this year.

Marketers in the pharmaceutical, biotechnology, financial services and software industries in particular, have recently increased their demand for SK&A's research services to more finely tune new product launches and targeting strategies, and become more proactive in their marketing efforts due to new insights and information achieved through SK&A's medical practice relationships. Examples include:

* Using primary research to locate and verify physicians and clinics that treat certain conditions or offer certain treatment programs,

* Identifying affiliated physicians, nurse practitioners and physician assistants for each office location,

* Determining clinic and hospital affiliations,

* Obtaining detailed information regarding product prescriptions and the specific pharmacies dispensing them,

* Appending missing or new data such as additional physicians, medical specialties, email addresses, DEA or other identifiers,

* Determining which credit cards are accepted by targeted healthcare institutions,

* Addressing and validating correct information, invalidating bad addresses, and providing updated address changes for data resolution requirements.

"One of our goals is to remain flexible to respond to market trends and our customers' needs for high-quality innovative research," said Stuart Krasney, Chairman and CEO of SK&A. "We put a lot of emphasis on supporting our highly-trained research associates, who together will process more than 6,000 outbound phone calls every business day. One way we support them is to provide specialized training for each healthcare database they verify or create."

For more information about SK&A's research center, contact Jack Schember, Director of Marketing, at 800-752-5478.

About SK&A Information Services, Inc.

Celebrating its 25th anniversary, SK&A Information Services is a leading provider of quality healthcare information. The firm researches, formats and maintains contact and profiling information for over 2 million healthcare providers, including 830,000 prescribers.

SK&A is headquartered at 2601 Main Street, 6th Floor, Irvine, CA 92614, www.skainfo.com.