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Is there a doctor in the house? Physicians, medical institutions now more business-savvy in wake...

By Slavens, Roger
Publication: B to B
Date: Monday, June 27 2005

Byline: Roger Slavens

Most industries still have far to go to rebound from the economic downturn of the past three years. That's not the case with the health care industry, which by most accounts is recession-proof and has been posting booming revenues year after year.

The key markets within the health care industry that seemingly everyone wants to reach are physicians, hospitals and other medical institutions that directly interact with patients-with whom the demand and the revenues reside. Pharmaceutical companies, medical equipment manufacturers and even

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