Increase Marketing

We present a dozen tips on how to produce punchy marketing collateral that will support your online marketing efforts and increase your sales.

With plenty of tools at your disposal, these 10 tactics make it easier than ever to harness the power of the Web and get your business noticed online.

Most businesses offer some sort of volume discount to their customers. But not all of them understand exactly why it works.

Even in a down economy - or perhaps particularly in a down economy - involving your staff in the recruiting process is a great way to build a stronger team.

Continuing financing issues mean the industry may never return to its pre-recession days. But promising opportunities still exist in franchising's new era.

The winners are in for the fourth annual AllBusiness AllStar Franchise rankings! We count down the companies that made the top 25 slots on the list.

Too many small businesses see social media as a new way to accomplish an old task -- namely, annoying the daylights out of their customers.

Year on year, sales leaders are being asked to achieve improved results with fewer resources or at least, more from the same.

Signs look promising for small retailers for the 2011 holiday shopping season, if they are flexible enough to take advantage of their opportunities.

Black Friday is almost upon us. Are you ready to turn a mob of hungry customers into a killer marketing advantage?

American Express' second annual event aims to jump-start small business retailers. Here's how your business can join the fun.

Google Webmaster Tools is a great way to improve your site's search rankings -- and it's free! Here's how to get started using it on your own website.

Small business owners like to think of their employees as one big, happy family. Here's why that's a mistake -- and why it sets the stage for all kinds of bad behavior.

A gloomy consumer outlook is bad news for many small retailers -- although some will benefit simply because people want a break from the endless economic gloom.

One in 10 retailers now say they've been hit by a criminal flash mob. Here's how to avoid falling prey to this new and fast-moving criminal trend.

Some types of word of mouth marketing are worth more than others -- a lot more. Here's how to turn them into a genuine business asset.

Recent regulatory filings give small businesses a useful glimpse into workings of the controversial daily-deal site's business model.

Many online businesses think they know exactly what it takes to avoid paying state taxes. Here's why they're often wrong.

The self-employed have unique tax concerns. We present 10 important tips to help lessen Uncle Sam's bite come Tax Day.