E-Mail Marketing

Faced with limited marketing budgets and stiff competition, some companies are turning to unusual ad campaigns to gain an advantage.

Small businesses must always be ready to make the most of marketing opportunities. Be prepared by creating these eight essential materials.

Is anybody happy at work nowadays? Some people are. Especially the people who work at these 50 companies.

From email marketing to social commerce, here are 10 hot trends that every tech-savvy small business owner should be following in 2012.

I recently had an interesting chat with Kudos Payments exec Gene Schenberg about mobile payments, security, and what's ahead for the New Year.

You don't need a pricey PR firm to put your small business in the spotlight. John Jantsch explains how to build your own buzz machine in 5 simple steps.

We present several effective ways to market your small business this holiday season and give yourself the gift of big profits.

Signs look promising for small retailers for the 2011 holiday shopping season, if they are flexible enough to take advantage of their opportunities.

When throwing a party for your business's customers and clients, the stakes are high. Here's how to show them a good time and leave a favorable impression.

The company's new PrintBack tool is a mobile app that lets you print a document from any location to your home or office desktop printer.

Avertising mail volume actually increased this year -- and the Postal Service is encouraging businesses to continue that trend.

If you're marketing the company you sell for instead of marketing yourself, then it's time to rethink your strategy.

Encouraging employees to make on-the-spot customer-service decisions -- even when it costs your company in the short run -- can pay off big in the long run.

Without repeat customers, your small business won't last long. We present 10 simple ways to delight your customers -- and keep them coming back for more.

Barring drastic measures, the Post Office faces a bleak future -- possibly forcing small businesses to use more costly shipping alternatives.

There are many ways to get your small business noticed without spending a bundle. We present seven "guerrilla marketing" tactics for big impact on a budget.

QR codes should be part of your overall marketing strategy, an inexpensive tool that grabs people's attention and reminds them to check out your website.

Author Patrick Schwedtfeger gives solid advice on how to effectively use the Internet to find and connect with quality prospects.

What is it really like to run a fitness franchise? A franchisee couple shares the inside scoop.