More Effective Than You Realize
Many people still call LinkedIn the "most boring" of the three major social networks. For sure, there's not as much action as on Twitter and not as many visuals as on Facebook, but LinkedIn has really done a great job over the last year in order to keep up and maintain its position on the top 3 podium.
If used correctly, LinkedIn is probably the most effective network for small business owners. Research by Hubspot revealed that LinkedIn has the highest visitor-to-lead generation at 2.73 percent (almost three times higher than Twitter). So you get highly targeted traffic to your site from LinkedIn, traffic from people who are already in a business mindset.
Not seeing those leads yet? Read my five tips on how to supercharge your LinkedIn marketing strategy.
-- Sarah Santacroce