Insurers head east. (Insurance Executive).

Insurance companies are setting up offices and establishing alliances in China hoping to catch a piece of the world's largest market. But they are finding it a challenge, especially as the Chinese government moves slowly to open the market to foreign investors.

It took a couple of times traveling to China before Ernest Csiszar adjusted to the cultural differences, particularly when it came to food. Today Csiszar, South Carolina's director of the Department of Insurance, looks forward to visiting the country behind the Great Wall.

"It's such a colorful place,