Research and Markets: As of 2004, 51.3% of US Internet Users are Women Leading to Changes in...

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c19653) has announced the addition of Women Online in the US: A growing Majority to their offering

The Internet may be reaching a tipping point. Females now make up a majority of the US online population,

and their numbers are growing. As women who dominate offline spending, extend their influence on shopping and buying online, they will transform content, commerce and marketing. Are marketers, agencies, retailers and content sites prepared for the women's Web?

This report is for the attention of Marketers, Advertising Agencies, Retailers and Online Content, News, Entertainment, Gaming, Health Care and Travel Sites.

Women Online in the US, a new report from eMarketer, charts the technological, economic and societal shifts that are changing the online demographic mix in the US--and looks at how those changes will affect future Internet marketing and development.

Females have rapidly grown comfortable with technology and the Internet. As of 2004, they comprised 51.6% of US Internet users, and that figure is expected to rise. This growth is already affecting everyone who does business on the Internet.

Females have long embraced the Internet as a communications medium, having shown strong interests in online games, health content and music, but now adult women, who dominate consumer spending offline, are shifting more and more of their shopping online. As the female influence grows across the Internet, companies will need to adjust and shift to selling techniques that appeal to women, including word-of-mouth marketing, personalized e-mail and relationship-building continuity programs.

Key questions the Women Online in the US report addresses:

- How large is the female online population in the US?

- How quickly is it growing?

- What can companies do to reach the growing female majority?

- Will females drive future growth in online shopping?

- What activities do females pursue online?

- And many more...

Sources:

America Online (AOL) Digital Marketing Services, Inc. (DMS)

American Federation of Labor-Congress of Industrial Organizations (AFL-CIO)

BIGresearch

BizRate.com

BSM Media

BURST! Media

comScore Media Metrix

comScore Networks Inc.

DailyCandy, Inc.

DoubleClick

Dynamic Logic

eMarketer

Entertainment Software Association (ESA)

Forrester Research

Goldman Sachs

Harris Interactive

Hitwise

Interactive Advertising Bureau (IAB)

Ipsos-Insight

J. Walter Thompson (JWT)

JupiterResearch

Kaiser Family Foundation

Lucid Marketing

Mediamark Research Inc. (MRI)

National Center for Education Statistics - US

Nielsen//NetRatings

NPD Group

Pew Internet & American Life Project

Quris

Resource Interactive

Science Magazine

Taylor Nelson Sofres (TNS)

Taylor Research & Consulting Group, Inc.

TrendSight Group

UCLA Center for Communication Policy

US Census Bureau

US Department of Commerce

US Department of Labor Bureau of Labor Statistics

USC Annenberg School Center for the Digital Future

washingtonpost.com

Yahoo!

For more information visit http://www.researchandmarkets.com/reports/c19653