States May Seek Ban on Sweeps.

Some state attorneys general, in comments at a joint hearing, called for a ban on magazine-promotion sweepstakes, but the Magazine Publishers Association, adopting a self-regulatory approach, has adopted a set of ethical guidelines. Oklahoma Attorney General Drew Edmondson characterized sweepstakes as gambling and said that they should be regulated as such.

MPA adopts ethical guidelines in cooperative effort toward self-regulation.

* A number of state attorneys general speaking at a joint hearing on sweepstakes promotions in Indianapolis said they may seek an outrigh