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European Court of Justice finds that trademark "Bud" does not infringe on the German trademark...

The U.S. company Anheuser-Busch applied for European Community trademarks for its "BUD" beer and the pertaining labels. The German company "Bitburger Brauerei" that brews the "BIT" beer opposed the applications. It has trademarks registered in Germany for "Bit" and its slogan "Bitte ein Bit" ("A Bit, please"). Bitburger's objections were rejected. The Board of Appeal of the Office for Harmonisation of the Internal Market (OHIM) upheld the rejection of Bitburger's oppositions to the trademark. There is no likelihood of confu

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