Industry must adapt to changing media.(straight talk)

President Bush is searching for someone to become his "war czar." It's reported he has offered the job to several people, even some retired generals. At this writing, he has had no takers. It's a thankless job. It seems everyone admits that Iraq is a war we can't win militarily, yet we keep talking about winning the war.

No matter. If the war czar job ever gets filled, it'll probably turn out to be just like the "manufacturing czar" appointment. After dragging his feet for months, President Bush finally appointed Al Frink, a California carpet maker, to the newly created