ALEXANDRIA, Va. -- The Way of the Warrior: From RSP to BCT--a video
that Mind & Media produced for the Army National Guard--received top
honors at the Department of Defense Visual Information Production Awards
ceremony. The film landed first place in the training category and was
also named
Production of the Year. E[acute accent]"We're
delighted to have produced this award-winning video," said Mind
& Media CEO Aldo Bello. "It makes us very proud to help the
Guard achieve a reduction in attrition, especially critical in this post
9-11 environment." E[acute accent]A reality TV-style documentary,
the video educates National Guard recruits about the realities of basic
combat training (BCT), ensuring that more recruits arrive at BCT
prepared for the challenge and eager to complete the training
successfully. The film immerses viewers in all of the rigors and glories
of BCT, from obstacle courses to weapons training. E[acute accent]To
date, more than 20,000 copies of The Way of the Warrior have been
distributed to National Guard units throughout the country. In a recent
study, 93% of viewers said that the film accomplished its
mission--helping prepare recruits for the challenges of BCT. E[acute
accent]Created to recognize effective, purposeful use of the production
medium, the DoD Visual Information Production Awards Program is an
initiative of the Assistant Secretary of Defense for Public Affairs.
Submissions were evaluated not only on technical quality, but also on
how well they met the needs of their intended end-users. The armed
services submitted 58 productions for judging.
E[acute accent]About Mind & Media
E[acute accent]Mind & Media combines incisive communication
strategy with cutting-edge digital technologies to create communication
solutions that inspire action. The company offers instructional design,
training, integrated program management, and marketing services across
multiple media, including video/film, broadcast, interactive media, and
Web design. For more information about Mind & Media, please visit
www.mindandmedia.com.