- For 2002, the buck starts here
President George W. Bush paid a visit to the Big Apple last week, partially to soothe a city still hurting from Sept. 11 but also to help raise money for George Pataki and his campaign to return to the New York governor's mansion this fall. At two fundraisers—a $15,000-a-head affair ......
- TV time to get scarce with election
George W. Bush and John Kerry didn't authorize this message. But, it should be sinking into the minds of area business people: You might have trouble finding time for your television commercials. Political ads generally dominate the airwaves in an election year. This year, ads are popping up earlier and ......
- Big bucks, fewer TV ads mark L.A campaign season.
(Media & Technology).
Political advertising on local broadcast stations reached a record $71 million this election season, a function more of the steep cost of advertising than a brisk demand for airtime. Despite record spending -- much of it coining from Gov. Gray Davis' successful re-election campaign -- the number of political ads ......
- Campaign Ads Pour In
In California, tobacco companies are bombarding TV with ads opposing a proposed tax on cigarettes, while energy companies fight a tax to fund alternative-fuel research. In Hartford, Conn., newscasts are stuffed with ads for hotly contested House and Senate races. TV stations expect strong political advertising in even-numbered years, but ......
- TV stations reap benefits of political advertising
Mississippi politicians spending a record amount of money on television advertising in October helped metro area station managers meet their annual budgets. "It was the difference between a disappointing year and making the budget, so we feel good," said Stuart Kellogg, president and general manager of WAPT-TV, the ABC affiliate ......
- Recall-Vote Ads Generate a (Small) Windfall for TV
The unprecedented California gubernatorial recall election contributed ad dollars to cable systems' coffers, but executives say it wasn't as lucrative as they'd hoped. Feedback from stations indicated that press coverage of the unique election — free media, in other words — likely curbed ad buys, according to Kevin Coe, director ......
- Reform may not hurt much
Local TV stations can count on $750 million to $1 billion in political advertising to flow into their coffers in 2002, analysts say, after the House last week passed a surprisingly broadcaster-friendly campaign-finance-reform bill. And even better news, the money will probably continue to flow in 2004. Last Wednesday, broadcasters ......