Small Business Resources, Business Advice and Forms from AllBusiness.com

Friends telling friends.(online political campaign)

By Jaquith, Waldo
Publication: Campaigns & Elections
Date: Tuesday, August 1 2006

Two years after Howard Dean's failed bid for the Democratic nomination for the presidency, we've yet to see the Internet make a significant impact on campaigns. While the Internet has revolutionized business model after business model, the fundamental structure of political campaigns has remained stubbornly unchanged. Though most campaigns see the Internet as nothing more than an ATM, those that take advantage of all the opportunities presented by an Internet-integrated campaign could profit handsomely.

[ILLUSTRATION OMITTED]

Some assert that the Internet's

In addition, make sure to read these premium articles also available with your free trial: