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Bush vs. Kerry on the Web.(Campaignland)

By Cornfield, Michael
Publication: Campaigns & Elections
Date: Tuesday, June 1 2004

E-mail rules online politics, but the Web matters, too. The network of sites offers campaigns a unique opportunity to present themselves, unfiltered and unlimited, to a crucial and growing segment of the electorate.

More than 11 million Americans had visited a presidential campaign Web site by the end of 2003. An April 2004 Harvard poll showed a threefold increase in the number of Americans following the presidential campaign closely (42 percent in 2004, up from 15 percent in 2000).

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