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Children's food gives parents tips

By Anonymous
Publication: Consumer Policy Review
Date: May/Jun 2006 2006

Best-selling food author Annabel Karmel has joined forces with Which? to give parents some top tips on how to deal with the effects of unhealthy marketing tricks on children.

Which? research has revealed that 73 per cent of parents agree that the way unhealthy foods are marketed to children

to make it more difficult to get them to eat healthily. The research also showed that 5 3 per cent were asked by their kids to buy foods with cartoons or film characters on them, and 76 per cent told Which? they thought supermarkets should not place sweets or chocolates at checkouts.

Annabel Karmel comments: 'Parents are under enormous pressure when they go shopping, but there are practical things they can do to avoid falling into buying unhealthy foods marketed directly at children, such as distracting the child with games.'

Sue Davies, chief policy advisor at Which? adds: 'Parents are fed up with the way that unhealthy food brands target their children. These tips will give parents practical tips to help.'

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