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HEADNOTE

Businesses have a key role to play in bringing e-commerce to developing countries. But the challenges are great.

Whenever business leaders from the developing world meet these days, two objectives overshadow all else: attracting foreign investment to their countries, and realising the boundless potential of electronic commerce.

At recent regional conferences of the International Chamber of Commerce (ICC), executives from member companies in developing countries saw the two objectives as interlinked.

They are convinced that the full range of Internet-based business and information possibilities will be central to economic growth, employment, expansion of trade and improved social conditions. However, e-commerce cannot flourish in a vacuum. Without wealth-generating foreign direct investment and infrastructure development, it will have trouble taking root.

Whether from Africa, Asia, Latin America or the Arab world, senior executives attending ICC regional conferences in the last quarter of 2000 were eager to exploit the Internet's promise of access to knowledge and markets on an unprecedented scale.

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How to Tap into the Chinese Market
Host Hattie Bryant of Small Business School interviews Bill Daring of KMPInternet, an interactive marketing and technology firm in Manchester, England.