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Accounting for startups: What CFOs need to know

By Hendrix, Teresa Mariani
Publication: Outlook
Date: Saturday, January 1 2000
HEADNOTE

Are You Ready to Catch 'dot.com' Fever?

THEY'RE POPPING UP all over, like wildflowers after spring rains: crop after crop of startups, winning the hearts and wallets of venture capitalists, taking NASDAQ

by storm, and making instant millionaires out of managers - especially if the syllables "net" or "Web" appear in the company name.

Working in finance in California, it's hard not to catch a case of startup fever, especially when the daily news is full of the latest Internet and tech startups to shoot to the top of the stock market within hours of going public. CPAs are not only taking notice of this trend, but they are making the jump and joining startups as CFOs. and controllers. For CPAs looking to catch the "dot.com" wave or become the CFO at a successful startup in the hot high-tech and Internet sectors, top CFOs offered the following advice:

* Polish your communication skills. Successful CFOs need to communicate well with everyone inside the company, and extremely well with people outside the company, especially venture capitalists and potential investors. This is not a job for introverts. "Telling the story" of the company is a major part of it.

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