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Selling government short

By Kirschten, Dick
Publication: Government Executive
Date: Friday, September 1 2000

Labor Day once the formal kickoff date for the fall presidential campaigns, is now just another milestone in a marketing process that provides full-time employment for politicians, pollsters, consultants, fund-raisers and members of the media who write about them.

"For most of American history

campaigns generally were confined to the latter half of election years, and when the campaigning ended, the governing began," write Norman J. Ornstein and Thomas E. Mann, editors of The Permanent Campaign and Its Future (AEI Press), a forthcoming book by a group of political experts.

Such is not the case with today's White House aspirants. Democratic nominee Al Gore has been running for President since 1987. His Republican opponent, George W Bush, reportedly began eyeing the Oval Office after his father was defeated for reelection in 1992. And even wild-card, third-party candidates Patrick Buchanan and Ralph Nader have been publicly hawking their disparate ideological wares for decades.

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Subject: Elections, Politics, Trends
Location: United States
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