Business Glossary

persons at the high end of a demographic characteristic range, such as people with high incomes, high levels of education, or professional status. For some advertisers and products, such as luxury cars or jewelry, upscale individuals are the best prospects. Many advertising-media vehicles specialize in reaching these individuals. compiled lists may be created for direct marketers from lists of high-priced-item buyers, theater sponsors, charity ball attendees, and so forth.