business that sells periodical subscriptions to the public in return for a commission from the publisher, which is expressed in terms of a percentage of the subscription selling price. There are various types of subscription agents, who earn commissions ranging from 100% to 5% of the selling price, depending upon how badly the publisher needs them and the subscriptions they bring in. Most subscription agents handle more than one publication. Publishers employ subscription agents because the publishers may not have the financial resources to sell as many subscriptions as agents can or as quickly as agents can or because a publisher may not want to spend money up front to sell subscriptions.

agent who arranges for the rental of lists by a list user on behalf of the list owner in return for a commission on the rental fee. List brokers perform various marketing and list consultation services in the process of bringing buyer and seller together, such as researching and recommending lists to the list user and evaluating the performance of each list after mailing. List brokers are also responsible for controlling on-time delivery of the list to the list user and usually guarantee payment for the list rental to the owner. A list broker may work exclusively with a house list or with several compiled list or lists geared to specific target markets such as people over sixty, homemakers, or executives.

licensed real estate agent or broker who secures a listing of the property. Contrast with selling agent/selling broker