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Business Glossary

Business Definition for: prospecting

Dictionary of Insurance Terms

prospecting

soliciting of customers for the purchasing of an insurance product.

See also prospect

Related Terms:

potential buyer of a product or service (who has not previously been a purchaser of that product or service). For example, a name on a mailing list is considered to be a prospect for the goods or services to be advertised by a mailing.

Copyright © 2000, 1995, 1991, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.

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