Business Glossary

potential buyer of a product or service (who has not previously been a purchaser of that product or service). For example, a name on a mailing list is considered to be a prospect for the goods or services to be advertised by a mailing.

individual or organization that is a potential purchaser of an insurance product.

a person considered likely to buy. Aprospective purchaser.

Example: All of the persons who request further information about the advertised property are considered prospects.

1. to seek customers.
2. person considered likely to buy; prospective purchaser. See also cold canvass .
potential employee, particularly in professional sports.
3. see qualified prospect .