Business Definition for: Promotion Marketing Association of America (PMAA)
Promotion Marketing Association of America (PMAA)
not-for-profit trade organization founded in 1911 to promote the development, understanding, and use of promotion in the marketing mix. More than 700 PMAA members includes promotion and sales-incentive services and suppliers, law firms, university faculty and students, and companies using premium merchandise to increase sales. The organization conducts surveys, sponsors seminars, publishes a bimonthly magazine titled Outlook, and encourages excellence in the promotion marketing profession. Until 1977, it was known as the Premium Advertising Association
of America.
See also
premium
,
promotion mix
Related Terms:
- excess of the amount received over the par or face value of a security. For example, if a $1000 bond is issued at 102, the premium on the bond is $20 ($1000 x 2%).
- price paid for a contract.
- periodic payment made on an insurance policy.
- promotion item given away in a marketing effort.
- excess paid over a typical expense item, such as a bonus above employee's regular salary.
- extra payment made for incentive purposes.
- price a call or put buyer pays to the writer (seller) for an option contract.
- amount in excess of market value paid in a tender offer.
four types of promotion that support marketing objectives, including advertising, personal (face-to-face) selling, publicity (nonpaid advertising such as news bulletins or magazine articles), and sales promotions (product displays, trade shows and other sales events, dealer allowances, coupons, contests, and a variety of other promotions that don't fit into the other three types). The relative importance of each varies, depending upon the market and the product. For example, personal selling is more important in business- to-business sales than in consumer sales.
Referring Terms:
Copyright c 2000, 1994, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.
