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Business Definition for: multiple regression

multiple regression
multiple regression

statistical analysis that describes the changes in a dependent variable , such as sunglass sales volumes, associated with changes in one or more independent variables such as the average age of the residents of a market area. For example, a multiple-regression analysis might reveal a positive relationship between demand for sunglasses and various demographic characteristics (age, income) of the buyers-that is, demand varies directly with changes in their characteristics. Multiple regression thereby helps marketers to identify their best prospects.

See also multicollinearity
multiple regression

statistical method for analyzing the relation between several independent variables and one dependent variable.

multiple regression
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