marketing channels Definition | Business Dictionaries from AllBusiness.com
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Business Definition for: marketing channels
marketing channels

avenues used by marketers to make products available to consumers. Wholesalers, distributors, sales agents, retailers, and all other sources used in getting the product to consumers are included in the category of marketing channels.

See also communication channels
Copyright c 2000, 1994, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.

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