Business Definition for: marketing channels
marketing channels
avenues used by marketers to make products available to consumers. Wholesalers, distributors, sales agents, retailers, and all other sources used in getting the product to consumers are included in the category of marketing channels.
See also
communication channels
Related Terms:
various sources used by marketers to send marketing messages to potential consumers. Communication channels may be personal, involving two or more persons communicating directly with each other, such as a customer/salesperson relationship, or impersonal such as billboard or outdoor advertising or any other form of mass communication where there is no personal contact.
Referring Terms:
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