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Business Definition for: market profile

market profile

outline of the characteristics of the inhabitants of a particular consumer region. Used primarily in developing marketing strategies. A market profile will describe demographics , geographical data, lifestyle patterns, consumer needs and preferences, and socioeconomic conditions within a particular market.

Dictionary of Business Terms

market profile

the demographic characteristics of potential buyers for a product or product line.

marketing

Copyright c 2000, 1994, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.
Copyright © 2007, 2000, 1997, 1987, by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.

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