manufacturer's brand Definition | Business Dictionaries from
Facebook Twitter Google+ You Tube RSS Feed
data-override-format="true" data-page-url = "">

Business Glossary


Business Definition for: manufacturer's brand
manufacturer's brand

merchandise bearing a manufacturer's brand name, rather than a private label brand. The marketing effort of a manufacturer's brand is to attract customers loyal to the manufacturer's name. For example, many successful clothing designers, operating on this principle, have licensed their manufacturer's brand name outside the clothing category to include cosmetics, perfumes,and even jewelry.

Copyright c 2000, 1994, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.


Weekly Roundup

Sign up for our weekly Experts roundup, delivered to your inbox each Saturday morning.

Most Recent From our Experts

AllBusiness Experts

AllBusiness Greatest Hits


Real Business Owners, Real Business Advice!

Sign up for practical, real-world solutions from successful business owners delivered to your inbox each Saturday morning. FREE.