manufacturer's brand Definition | Business Dictionaries from AllBusiness.com
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Business Definition for: manufacturer's brand
manufacturer's brand

merchandise bearing a manufacturer's brand name, rather than a private label brand. The marketing effort of a manufacturer's brand is to attract customers loyal to the manufacturer's name. For example, many successful clothing designers, operating on this principle, have licensed their manufacturer's brand name outside the clothing category to include cosmetics, perfumes,and even jewelry.

Copyright c 2000, 1994, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.

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