ideal point model Definition | Business Dictionaries from
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Business Definition for: ideal point model
ideal point model

model of consumer attitude formation asserting that the consumer rates a product according to the degree to which it resembles several ideal product characteristics defined by the consumer. In contrast to other models , it is not enough to merely satisfy an expectation. The product must be rated close to the ideal point. For example, two brands of facial tissue might have a satisfactory price, fragrance, and texture, but the brand selected may have a fragrance similar to the buyer's favorite perfume.

See also lexicographic model , conjunctive model , dominance model , disjunctive model , expectancy-value model
Copyright c 2000, 1994, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.


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