Business Definition for: gift order
gift order
purchase made by a
donor
to be given to one or more
donees
. Direct-mail campaigns are conducted during the holiday season to promote gift orders. These campaigns usually mail during the September through November time period. Gift orders are not heavily promoted other times of the year (although they are always accepted) except by sellers of gift items, such as gourmet foods or flowers.
See also
gift card
Related Terms:
prepaid Visa card, MasterCard, or American Express card that enables the user to purchase goods or services up to the value of the card. Bank-issued gift cards work much like retail merchant gift cards, serving as redeemable gift certificates. Card-issuing financial institutions profit from the float or interest earned from the date of purchase to the transaction date. Banks may treat gift cards like credit card cash advances by charging users transaction fees.
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