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Business Definition for: fanfold

fanfold

method of folding brochures or forms like a fan; also called accordion. continuous forms are also fanfolded. A fanfolded brochure fits inside a standard-size envelope, yet unfolds easily to an oversize piece. It is not as easy for the reader to refold and presumably ignore. Fanfold brochures are especially useful for product promotions using large colorful pictures that have great dramatic impact.

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