environmental analysis Definition | Business Dictionaries from AllBusiness.com
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Business Glossary


Business Definition for: environmental analysis
environmental analysis

study of all external factors that may affect a company or its marketing plan. Environmental analysis is a basic marketing function used to help marketers identify trends or outside forces that may impact upon the success or failure of a particular product. Marketers will look at the economy, political situation, cultural forces, social conditions, competitors, and legal and ecological factors when effecting an environmental analysis.

See also macroenvironment
Copyright c 2000, 1994, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.


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