diffusion Definition | Business Dictionaries from AllBusiness.com
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Business Glossary


Business Definition for: diffusion

process by which a new product or idea attracts the attention and interest of a market and is gradually adopted by the many individuals making up that market. Unlike individual adoption decisions, diffusion is influenced by communication about a product between an ever-widening group of consumers and is affected by the social dynamics of the group.

See also adoption process , innovator , innovation , early adopter
Copyright c 2000, 1994, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.


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